Red Hat Summit
Role: Art Director | Graphic Designer | On-Site Support
“Red Hat Summit is the premier enterprise open source event for IT professionals to learn, collaborate, and innovate on technologies.”
Summing up the Red Hat Summit experience into a clean-concise paragraph to showcase on a portfolio will never do it the justice it deserves.
The event itself is a giant organism, spanning city blocks, with a beating heart, branches, legs, and an identity all it’s own that evolves annually. Since 2017 I have worked directly with our C-suite to tell share their experiences about the benefit of Open Source, typically through a multi-media driven presentation full of animations, curated stage direction and lighting. These presentations bounce between executive-led education, partner and customer success stories, and live demos of new technology.
Red Hat Summit 2019 - Paul Cormier Keynote
Although the events itself has adapted and evolved, my role remains similar - take information, distill it effectively and make sure it is presented clearly and beautifully.
Red Hat Summit 2020 - 2023 assets and photos for main stage keynotes - photos Jason Arthurs
This process starts with a script and several meetings with executive comms personnel or the executives themselves (for several years, our CEO Paul Cormier). It then moves into a rough drafting stage where information is distilled and segmented - ensuring the most important points are highlighted. Finally, it is brought to life through digital illustrations and then animation, using that years’ theme as the guidelines that dictate how things look/feel and interact. Onsite, I work with a team of animators, writers, designers, project managers, and producers to coordinate with the production company that brings it to life on stage.
At the center of it all, Red Hat Summit is all about diving into the world of Open Source technology. This learning journey is put together and shared by various groups, including Red Hat executives, partners, and customers. To make sure these experiences leave a mark, keep attendees hooked, and shine a spotlight on the event, a dynamic marketing team puts their heads together for months ahead of time. They focus on making sure everything is clear and team up with on-site staff to ensure the message remains on point throughout the event.
Team (varying from year to year):
Creative Directors: Mike Esser, Joseph Schlosser Associate Creative Director (Motion): Laura Walters
Art Directors: Nick Burns, Alex Traboulsi Designers: Payton Osborne, Allona Wilkerson, Liz Wetzel, Stephanie Whedbee, Boo Boo Howse, Ruben Moreno
Rehearsal Director: David Baumler Copywriters: Matt Morain, Casey Stegman, Bascha Harris Animation Directors: Drew Carrow, Eric Kramer
Motion designers: Jingky Gilbert, Mikey Zoppo, Tyler Jackson, Erin Bradley Video Editors: Brett Abramsky, Kieran Moreira
Producers: Rachel Rooney Content Strategy: Allison Showalter, John Terrill, Tom Wailgum, Gina Law, Jeff Lo, Chris Morgan
Project Managers: Mira Cyril, Mallory Schroeder Account Managers: Bree Ryan, Debbie Vandiford
Red Hat Summit 2024 - Chris Wright and Ashesh Badani Keynotes
This is the personal portfolio website of Alex Traboulsi and is in no way affiliated with or endorsed by Red Hat, Inc.
